Wednesday, March 25, 2015

Beer with a Brewmaster: Ozzy Nelson of Mayday Brewery

By Matt Kelsey

Ozzy Nelson may be a big-time jokester, but there’s one thing he never jokes about: his beer. He is always serious about crafting very good beer, although there are many zany things scattered about the brewery, including a couple of photo-op gems found within the bathrooms. Even though the founder and president of Mayday Brewery focuses on the quality of his beer, he values connecting with people the most.  Mr. Nelson goes out of his way to show how Mayday takes such good care of their beer. The brewery has a unique jug-filling process and never sells beer in growlers, but always in “jugs of fun.”

How did you get interested in becoming a Brewmaster?
I’m not a Brewmaster. I don’t brew here. I hire two guys to brew. I don’t consider myself a master brewer. I’m just a regular guy. It’s about beer. I love beer, man, but I’m not a beer nerd. I’m a regular beer drinker, just like most people out there. I’m just a regular guy who wants to make beer — that you can drink more than one of — and love the people. And that’s what I’m doing.

How did you decide to start a brewery?
All my life, I had been worried that I didn’t know what to do. I didn’t have a plan. I didn’t want to be a fireman or a doctor and that worried me. All I knew I wanted to be was The Man. I’m The Man here. It could’ve been at anything. I have a full-time job. I work at HCA in Internal Auditing. I’ve worked there for 28 years and I’m good at what I do. I’m here when I’m not there. I’m the busiest guy you know, guaranteed.

Why did you choose Murfreesboro for the brewery?
I graduated from high school in 1983. In 1984, I worked as a cook at Captain D’s in Murfreesboro. I worked at several Captain D’s and that was the busiest restaurant. I said, ‘If I ever so something — which I know I’m going to do — I’m going to put it in Murfreesboro.’ It was a small-town atmosphere, you could get to know people. It’s just a big, small town.

What is the significance of Mayday?
Mayday is a term that comes from my dad. Whenever something goes wrong, it’s a ‘Mayday.’ There’s a lot of Maydays around here.

How were you introduced to beer?
My dad had kids for two reasons: Get him a beer and change the channel on the TV. He was a construction worker. I was getting him beer when I was walking. When I figured out how to flip that pop-top, that was when I started taking my first tips. I just didn’t take too much, or my dad would whip my ass.

How did you connect Mayday with beer?
I was brewing outside, had gone inside the garage, and my wife goes out. She says, ‘You’ve got a Mayday here. It’s boiling over.’ That’s kind of how it began.

When did you start Mayday Brewery?
I started working on it in 2009 and finally opened on November 30th, 2012

Tell me about your main beer lineup.
We try to amp up the fruitiness of the blonde… it’s a chick beer and I love chicks. I don’t want to make a bunch of dude beers. Then we have the Velvet Hustle. It’s a pale ale. The name came before the beer. When this guy introduced himself as the Velvet Hustle, I thought, ‘There’s a beer’s name right there.’ He said, ‘I talked to Yazoo and they may do something with it on a seasonal.’ We have the Velvet Hustle on our regular line-up. The Angry Redhead is a super-good technical beer. As far as that style, it’s just a little bit hoppier and a little bit more alcoholic than normal reds. It’s a great balanced beer and people drink the hell out of it, here.

The Evil Octopus is a dark India Black Ale. I don’t like the term ‘black IPA.’ How can it be black and pale? It can’t be black and pale. I say it’s an ‘India Black Ale.’ We make it as dark as we can and keep a lot of honey malt and Crystal 120 in there. We put very little roast in it. Then we hop like crazy, so that hop flavor comes out. It’s just so hard, with all that roast, to get it dark enough and to get those hops. We put twice as many hops in that beer as we do with the blonde. All our beers have honey malt in them except for Jubilee IPA. It’s kind of a signature malt of mine. I didn’t come up with it, but I’ve always loved to use it.

Another interesting, nerdy thing about Evil is that it has no pale, base malt in it at all. Usually, when you brew any beer, you’ll have a base malt — which is a pale malt. It’s the cheapest malt. It’s economical and it tastes good. We use 50 percent Vienna and 50 percent honey malt to make up the base malt for the Evil Octopus. Then we supplement that with other malts and put a little bit of roast in it, at the end. It’s a unique beer.

What beer is your best seller?
Out in the market, it’s the blonde. In here, it is a lot more equal. The blonde probably edges everything out, but some weekends it’ll be the Velvet Hustle.

Do you see a trend of people preferring hoppy beers over the rest?
Some people like that, but Murfreesboro is not Denver, Colorado. It’s not even Nashville. I love hoppy, hoppy beers. We do that on small batches. We roll out a small batch every Thursday at six o’clock. It’s 10 gallons. When it’s done; it’s done. That’s where both the brewers and myself will do some experiments on some really hoppy beers or some really malty beers.

You offer a different type of brewery tour than anyone else. Tell me about it.
In my tour, you get a pint glass and we have four kegs set up in the brewery, one for each of our beers. As we go through the tour, I’ve got the Beer Goddess and she is filling your glass, freely, as I open myself up. I say at the beginning of every tour, ‘You can ask anything, I am an open book.’ I will answer any question. If you want a recipe, take a picture of one of the clipboards on the tanks. Scale it down to your own system and brew it yourself. We’re all about the people. When I go on a tour, I know everybody’s name, up to 20 to 25 people. I try to know that person and I want that person to know me, so if they see Mayday out there, maybe they’ll decide to drink my beer. On my tours, I’m all about connecting with people.

For more information about Mayday Brewery, visit their website here.

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